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Sunday, May 26, 2013

Ultimate Library and hotel book offerings

We all know what it is like to languish in a hotel room with nothing to read but the Bible in that bedside drawer.


Now, according to the Christian Science Monitor, the Ultimate Library aims to beef up hotel literary offerings.

Philip Blackwell, who once served as the CEO of his family’s bookstore business, decided it was time to upgrade the literary offerings available for guests at hotels and started the business Ultimate Library, which selects, then sells, books to hotels in an attempt to make the books offered at each location better for those staying there. The business was started in 2007, when there were not many people carrying Kindles and iPads in their cabin luggage.

“As frequent travellers and bibliophiles, we have always enjoyed reading about the places we visit and reading those books that best capture the sense of place, whether fiction, traveller's tales or even poetry,” Ultimate Library’s website reads. “Reading great books has always been an integral part of every holiday we have been on. But we have always been dismayed by the poor quality of reading material offered in hotels and have never understood why.”

What makes the idea relevant even in this tablet-reading era is that the books are chosen according to the hotel's location.

In addition to suggesting books for a library that are simply enjoyable to read, Ultimate Library notes a hotel’s location and selects books that are related to the surrounding area so guests can learn about where they are staying. Ultimate Library can select books for a hotel lounge, library, and/or guests’ rooms, depending on the hotel’s preference.

Blackwell told the Economist that the company works to create a selection from both second-hand and new titles so the hotel library they create doesn’t only have the current bestsellers.

“The library should not look like you walked into a bookshop in 2013,” Blackwell said. “It needs depth.”

Ultimate Library consults with writers and those who travel often to select books for a certain location. In addition, hotels can choose to have an Ultimate Library staff member come to the building to talk over book possibilities with management there. After the library has been created, the company then touches base with the hotel every so often to suggest new titles to add.
The company has supplied hotels all over the world, including chain locations such as Sheraton, Hilton, and Westin.

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